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How to Get on Spotify Playlists: The Art of Playlist Pitching (Key Tips for Musicians)

How to Get on Spotify Playlists: The Art of Playlist Pitching (Key Music Marketing Tips for Independent Artists)

Getting your music on Spotify playlists can dramatically increase your reach and fanbase.


The key is to make sure your music stands out to both Spotify's algorithm and independent playlist curators. 


With millions of songs uploaded to Spotify, it's crucial to understand the strategies that can put your tracks in front of the right listeners.


So without further ado, let's explore the key strategies to pitch your new music to popular Spotify playlist curators!


Understanding Spotify Playlists

Use a free spotify playlist submission to get your new music featured on spotify's editorial playlists

Spotify playlists offer a powerful way to get your music heard. By knowing the different types of playlists and the curators' roles, you can increase your chances of getting featured.


Spotify Playlist Types

Spotify has various playlist types, each serving a unique purpose.


Editorial playlists are curated by Spotify's editorial team. These playlists are often based on genres, moods, or activities. Getting featured on an editorial playlist can greatly boost your music’s exposure.


Algorithmic playlists, like Discover Weekly and Release Radar, are personalized by Spotify's algorithm. They cater to individual users' tastes based on their listening history.


User-generated playlists are created by regular Spotify users. Some of these playlists have large followings and can significantly impact your music’s reach.


Branded playlists are created by companies or influencers to promote brands or themes.


Roles of Spotify Curators

Curators play a key role in Spotify playlisting.


Editorial curators work for Spotify and have a keen ear for selecting songs that match the playlist’s theme. They analyze data and listen to submissions through Spotify for Artists.


Algorithmic curators rely on Spotify's technology to curate playlists. They don’t manually select songs; instead, they use data like user behavior, song skips, and listens to recommend tracks.


Independent Spotify playlist curators manage popular user-generated playlists. Building relationships with these curators can be beneficial. They often accept submissions via social media or their websites.


Understanding these roles can help you tailor your approach for Spotify playlist submission efficiently.


The Importance of Spotify Playlists

Spotify playlists can significantly boost your music career. They help you reach millions of listeners who may not have discovered your music otherwise.


By getting on Spotify playlists, your songs can gain more streams, which can lead to increased revenue and fan engagement.


When your music is featured on playlists, you can attract attention from record labels and industry professionals. These placements can elevate your career and open doors for new opportunities.


Playlists like Discover Weekly and Release Radar introduce your music to new listeners every week. This can help you grow your fanbase quickly. With billions of playlist followers, being included can provide immense exposure.


Getting on editorial playlists curated by Spotify's team can be particularly valuable. These playlists are highly trusted by users and can skyrocket your song's popularity.


Even user-generated playlists can make a significant difference, as they often have dedicated followers.


Keeping an updated and optimized Spotify profile can increase your chances of being included in these playlists.


Quality artwork, engaging bios, and active profiles can catch the eye of Spotify playlist curators looking for fresh talent.


Creating Your Artist Profile on Spotify

To maximize your chances of getting on Spotify playlists, it's crucial to start with a well-crafted artist profile. This includes setting up and optimizing your Spotify for Artists account, making sure your profile looks professional and engaging.


Optimizing Your Spotify for Artists Account

Begin by setting up your Spotify for Artists account. Head to artists.spotify.com and log in.


Your artist profile should include a high-quality profile image and an engaging bio that highlights your story, music style, and achievements.


Next, you can add an Artist Pick, where you highlight a specific song, album, or playlist at the top of your profile. This feature allows you to personalize your page and guide fans to your latest or most important release.


Artist Playlists are another essential feature. Create curated playlists that include your own songs along with tracks from other artists that inspire you. This helps show your musical identity and keeps your profile dynamic.


Ensure your profile is complete by linking your social media accounts and updating your concert dates and merch info.


This makes it easier for fans to connect with you and find more about your upcoming events. Finally, regularly update your profile to keep it fresh and engaging for your audience.


Direct Submission to Spotify Curators

To get your music heard, you can directly submit to Spotify playlist curators. It’s a key step to get your songs on playlists.


Start by researching playlists in your genre. Look on Spotify, and check out playlists curated by individuals or small groups.


Steps to Submit:

  1. Find Curators: Use Spotify search to find playlists. Look for the curator's contact info.

  2. Contact via Social Media: Many curators are active on social media platforms like Instagram or Twitter.

  3. Email Submission: If available, email the curator directly. Be professional and concise when you submit music.

Our Tip: We recommend using artist.tools to find & contact popular curators!


Creating a Good Pitch:

  • Subject Line: Keep it clear. Example: "New Indie Track for Your Playlist"

  • Introduction: Briefly introduce yourself and your music.

  • Song Link: Include a Spotify link to your song.

  • Why Your Song Fits: Mention why your song suits their playlist.


Tips to Remember:

  • Personalize your message for each curator.

  • Keep your pitch concise.

  • Network with other artists to find curators.


Additionally, there are paid playlist networks that help with submissions. These services may have established relationships with curators.


Paid vs. Free Submissions:

Type

Description

Free Submission

Directly contact curators via email or social media.

Paid Networks

Use paid services that submit your music to multiple curators.


Discovering Submission Platforms

To get your music on Spotify playlists, you need to know where and how to submit your tracks.


Several platforms and strategies can help you pitch your songs to Spotify playlist curators. Here are some key options and tips for getting started.


Playlist Submission Strategies

Spotify for Artists: Start with Spotify's own platform. It lets you submit your music directly to Spotify’s editorial team. This is a must-do step, as it increases your chances of being added to playlists like Today’s Top Hits or RapCaviar.


SubmitHub: Use SubmitHub to reach hundreds of independent playlist curators. You can choose to submit for free or pay for faster reviews and guaranteed feedback. This service is great for making sure your music reaches the right ears. Read more about SubmitHub here.


PlaylistPush: Another effective platform is PlaylistPush. This service connects you with quality curators who are looking for new tracks. It is a paid service, but it can significantly boost your chances of making it onto influential playlists. Read more about Playlist Push here.


Groover: Groover is similar to SubmitHub and PlaylistPush, providing options to submit your music to curators for a fee. It's known for its user-friendly interface and wide range of curator contacts. Read more about Groover here.


Free Spotify Playlist Submission: Keep in mind that there are also free options available. Some playlists accept music submissions directly via email or through their social media pages. Research and keep a list of these opportunities to increase your chances without spending money. Read more about curators here.


Engaging with Playlist Services

Engaging with playlist services can greatly enhance your chances of getting featured on Spotify playlists.


By choosing the right playlist pitching service, you can ensure that your music reaches the right curators and gains the attention it deserves.


Choosing a Playlist Pitching Service

When selecting a playlist pitching service, consider your budget, the reputation of the service, and the network of curators they have access to. PlaylistPush and Groover are popular options.

  • PlaylistPush offers campaigns that target specific genres and audiences.

  • Groover connects you with both influencers and curators.


Pricing varies, but investing in a reputable service can lead to better placement and more streams for your music. Transparent reporting is essential, so you know exactly where your music is being placed.


Understanding PlaylistPush and Groover Benefits

PlaylistPush is beneficial for artists who want to reach a targeted audience. It focuses on getting your tracks into playlists tailored to your genre. Campaigns are customizable based on your goals and budget.

To reach independent playlist curators, independent artists can use playlist push to submit unreleased tracks with an upcoming release date!

Groover is a versatile platform connecting artists with influencers and Spotify playlist curators. It is known for its wide network and transparency, letting you see who listens to your track and gives feedback.


Using these services can help you navigate Spotify's competitive landscape by amplifying your reach and ensuring your music gets heard by potential fans and curators alike.


Best Practices for Spotify Playlist Submission

Independent artists can get on spotify playlists with spotify playlist pitching to apple music and spotify curators!

When submitting your music to Spotify playlists, it's crucial to follow best practices to improve your chances of getting featured.


Own Your Artist Identity: Make sure your artist profile is complete and up-to-date. This includes a clear bio, high-quality images, and links to your social media accounts. This helps to make a strong first impression.


Submit Through Spotify for Artists: Log in to your Spotify for Artists account and go to the "Music" tab. Select "Upcoming" and fill out the submission form. Provide detailed information about your track, such as genre, mood, and instruments.


Be Specific in Your Pitch: When writing your pitch, be clear and concise. Mention what makes your track unique and why it should be featured on a particular playlist. Tailor your pitch to suit the playlist's theme and audience.


Keep Your Algorithm Active: Release music consistently to keep your Spotify algorithm active. More frequent releases can drive engagement, making your profile more attractive to Spotify playlist curators.


Engage with Your Audience: Promote your music on social media and engage with your fans. The more engagement your track gets, the more likely it is to catch the attention of playlist curators.


Follow Up Respectfully: If you don't hear back after submitting, it's okay to follow up. Send a polite reminder or additional information if needed, but avoid being pushy.


Utilize Free Spotify Playlist Submission Sites: There are websites that offer free Spotify playlist submissions. Take advantage of these platforms to reach multiple curators.


By following these best practices, you can enhance your chances of getting your new music featured on Spotify playlists.


Key Takeaways

  • Submitting detailed pitches helps attract Spotify's editorial team.

  • A strong artist profile makes your music more appealing.

  • Connect with independent playlist curators for better exposure.


Frequently Asked Questions

Getting your music on Spotify playlists can greatly enhance your exposure. Below, you'll find essential steps and strategies to help you navigate the process.


What steps should artists take to submit their music to Spotify's editorial playlists?

To submit your music, log into your Spotify for Artists account. Select an unreleased song for playlist consideration. Provide detailed information about your own music, such as genre, mood, and other relevant data. Submissions must be done at least seven days before the release date.


How can artists use Spotify for Artists to increase their chances of getting playlisted?

Keep your Spotify for Artists profile updated with high-quality profile pictures and a well-written bio. Regularly release new music and engage with your listeners through Spotify’s tools. Analyze data and trends about your audience to tailor your submissions more effectively.


Are there any strategies for independent artists to get their songs on Spotify playlists?

Build relationships with smaller curators and bloggers. Participate in online communities related to your genre. Consistently promote your unreleased music and new music on social media. Engage with your fans and music lovers to boost your streams and increase your visibility.


What role do music distributors like DistroKid play in getting tracks on Spotify playlists?

Music distributors like DistroKid help get your music on Spotify and other streaming platforms. They ensure your releases are properly formatted and provide tools for tracking your performance. Some also offer submission services to help pitch your new music to Spotify playlist curators.


Is it possible to get music featured on Spotify playlists after the initial release?

Yes, it’s possible. Continue to promote your track and engage with your audience. Reach out to independent playlist curators and submit your tracks for their consideration. You can also use Spotify's pitch tool for future playlist submissions, even for already-released music.


What ethical considerations should artists be aware of regarding paid Spotify playlist placements?

When landing a playlist placement, avoid paying for guaranteed placements on unofficial playlists, as this can violate Spotify's terms of service. Focus on organic growth and genuine engagement with your audience. Always ensure that your strategies align with Spotify’s policies to avoid potential penalties.

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