What's the best way to get your music out there? Nowadays, there are a million options, and it can be overwhelming.
That's why we've put together this list of the 10 best music marketing companies in 2024.
Of course, every artist is different, and what works for one may not work for another. But these are some great music marketing agencies to compare when you're looking to promote your music!
Our List of the Top 10 Music Marketing Companies:
Before we dive right into it, lets clarify a few things.
Music Marketing Agencies are different by nature. Some offer social media marketing, some offer playlisting, and others offer more traditional industry tactics like sync licensing, or utilizing radio stations and public relations.
At the end of this list, we will provide you with our opinion on the best marketing company for each avenue of music marketing and criteria.
For now, lets dive into the ten selected music marketing agencies.
1. Starlight PR
Starlight Public Relations, or Starlight PR, is a premier communications firm based in the heart of New York City. Starlight PR specializes in developing and executing effective PR campaigns that generate buzz, build brands and drive results.
Their team of experienced professionals has a proven track record of success in not just the music industry, but also a wide range of various other industries. Their marketing efforts are undoubtably industry standard.
Plus, use code "SPY53" for 53% off their services!
Summary: A reputable music marketing agency that has worked with plenty of music industry titans, such as Post Malone, Cardi B, and A Boogie Wit Da Hoodie. Their high-end packages are ideal for experienced music industry professionals. However, their starter packs are a viable option for newer musicians, especially with our discount!
2. Planetary Group
Planetary Group was founded in 1985 by Jeff Dahl and Dan Galuppo, Planetary Group is one of the leading music marketing companies in the world. With offices in Los Angeles, New York, Nashville, and Atlanta, Planetary Group has a global reach and an impressive roster of clients.
The company specializes in radio promotion, tour marketing, online marketing, and street team promotion. In addition to its client work, Planetary Group also runs its own record label and management company.
As a result, the company has a deep understanding of the music industry and knows how to get results. Whether it's getting a song played on the radio or organizing a successful tour, Planetary Group is a trusted partner for artists and labels looking to take their career to the next level.
Summary: Planetary Group has represented big artists like John Mayer, Katy Perry, and Twenty One Pilots. However, they don't neglect young artists altogether. They offer social media management, radio promotion, online publicity, an international music promotion service, and much more. Independent musicians can reach out and describe the music promotion services desired via their website form.
3. iSpyTunes
At iSpyTunes, we work hard to get your music out there. We know how difficult it can be to get noticed in the ever-growing sea of musical talent, which is why we offer a variety of services to help you get your name out there. From social media marketing, to playlist promotion, to even radio airplay, we can help you reach your target audience and build a following.
We also offer a variety of resources and advice to help you navigate the ever-changing landscape of the music industry, with our blog designed for musicians looking to take their career to the next level. From discussing how to land a deal with major record labels or how to navigate playlist promotion and get onto Spotify Playlists, we provide top of the line content for musicians.
Summary: At iSpyTunes, our team of music marketers offer a growing number of digital marketing services for unsigned musicians. Whether you're just getting started or you're looking to take your career to the next level, we can help you achieve your goals. Our marketing strategies are top-of-the-line and perfectly crafted for smaller, independent music artists. With various music marketing offers, learn more about what we can do for you by clicking here.
4. ReverbNation
ReverbNation is a music marketing company that allows artists to promote their music and reach potential fans. Founded in 2006, ReverbNation offers a variety of services, including online promotion, artist management, and booking services. It also operates a network of over 300,000 venues and promoters worldwide, making it easy for artists to find gigs and get their music heard by new audiences.
In addition to its extensive list of features, ReverbNation also offers a high level of customer support, with a dedicated team of experts who are always available to help artists get the most out of the platform. With its commitment to helping artists succeed, it's no wonder that ReverbNation has become one of the leading names in music marketing.
Summary: ReverbNation is a solid music marketing agency that helps artists to promote their music and reach new fans through a variety of channels, including social media, online advertising, and email marketing. The company also offers a number of tools to help artists manage their careers, such as an artist management platform and an online gig booking system.
5. Music Gorilla
Music Gorilla is a music marketing company that connects independent artists with opportunities in the industry. Based in Los Angeles, the company has a global reach and works with a variety of artists in all genres. Music Gorilla is dedicated to helping artists reach their full potential and create sustainable careers in music.
The company offers a range of services, including artist development, social media marketing, and tour booking. In addition, Music Gorilla provides artist workshops and hosts industry events. Through its innovative platform, Music Gorilla has helped thousands of artists achieve success in the music industry.
Summary: Founded in 2009, Music Gorilla is a music marketing agency that helps indie artists to get their music heard by industry professionals through its online platform. The company also offers a number of services to help artists promote their music and reach new fans, including utilizing social media promotion, playlist promotion, and radio.
6. MusicPromoToday
MusicPromoToday is a music marketing company that helps artists to get their music heard by the right people. When it comes to music marketing, they work with a range of clients, from unsigned up-and-coming artists to major labels, and tailor their services to each individual artist's needs. Every artist deserves to have their music promoted in the best way possible, so they strive to provide a high quality service at an affordable price.
Summary: Since 2010, MusicPromoToday has offered a range of music marketing services, such as radio promotion and press coverage, to PR & Digital Streaming offers. Having worked with big artists such as Jojo and Tyga, their experience with well known artists in the music business proves their value and expertise.
7. YouGrow
YouGrow offers a vast list of music marketing services, as they offer to promote music through the use of Spotify, TikTok, Instagram, and YouTube.
With such a wide range of digital music marketing strategy available at such affordable prices, this service seems to good to be true. However, their large amount of past clients who have vouched for the music marketing company shows their effectiveness in getting results.
For example, check out how cheap packages of Spotify Promotion are:
Summary: YouGrow is a music marketing agency based out of the Netherlands that most commonly handles independent music promotions. Their services guarantee a certain number of streams which is normally a red flag, but they do have plenty of positive reviews online. Therefore, YouGrow is one of the music marketing agencies we suggest further researching before using their promotion services.
8. Simpl.
Simpl. can act similar to a music marketing consultant, offering a variety of services to independent artists. Services include online promotion, radio promotion, and music video production. The website also offers a variety of resources for artists, including a blog with tips on how to promote your music, an online community, and a directory of music industry professionals.
The website's founder, Damian Walters, is a music industry veteran who has worked with some of the biggest names in the business. Thanks to Damian's experience and passion for helping others, Simpl. has become a trusted resource for independent artists looking to take their careers to the next level.
Summary: Although this music marketing agency has a .xyz URL rather than a .com, their services for music marketing are legit. Their track record working with smaller musicians is clearly visible on the homepage of their site. From locating a target audience to simply delivering more streams, Simpl. can get the job done.
9. Sonicbids
Sonicbids was created in 2006, when a group of music industry insiders came together with a shared vision of making the music business more transparent and fair for artists. Today, Sonicbids is the go-to source for booking live shows, finding new fans, and building a career in music. With over one million members in over 100 countries, Sonicbids is truly global community of artists and music professionals.
In addition to connecting artists with opportunities, they also offer educational resources on everything from social media marketing to touring tips & tricks. Whether you're just getting started in your music career or you're looking to take things to the next level, Sonicbids is there to help.
Summary: Sonicbids is a music marketing company that helps artists to connect with opportunities in the music industry, such as festivals, conferences, and showcases. The company offers a range of services to help artists promote their music and reach new fans, including social media promotion and radio promotion. Their overall platform for artists is truly a one-size-fits-all type of offering, which makes them unlike many music marketing agencies.
10. Indie on the Move
Indie on the Move is a company that connects independent artists with new audiences. The company was founded in 2006, and they have since helped thousands of artists reach new fans and build their careers. Indie on the Move provides a variety of services to their clients, including social media promotion, website development, and tour booking.
In addition, the company runs an annual festival called the International Music Summit, which brings together independent artists from all over the world. Indie on the Move is a valuable resource for any independent artist looking to take their career to the next level. If you're looking for a way to connect with new fans and grow your career, be sure to check out Indie on the Move.
Summary: Indie on the Move is a music marketing agency that specializes in helping independent artists promote their music and reach potential fans. The company offers a variety of services, including social media promotion, radio promotion, and tour booking, and has a team of experienced music industry professionals who are passionate about helping independent artists succeed.
Best Music Marketing Companies for Each Strategy of Marketing
Ok, now what you have been waiting for. Let's give our own take on which music marketing agency is best, depending on the desired promotion strategy.
Digital Advertising (or Social Media Marketing)
Our suggestion: Simpl. or iSpyTunes
Press Promotion (or PR)
Our suggestion: Starlight PR
Playlisting
Our suggestion: iSpyTunes
Yeah we think we are the best, with our growing network of curators and tools for data analysis. I mean, you do have to think you are the best to be the best.
Influencer Marketing
Our suggestion: YouGrow
FAQ
Before we wrap up our article on the best companies to create music marketing campaigns for you, lets address some common questions on the topic of music marketing.
What is Organic Music Marketing?
Organic Music Marketing is a term artists love to throw around. I mean, what's better than free promotion for your songs?
In reality, organic music marketing is really the result of success from well-structured music marketing campaigns.
For example, if you did an influencer marketing campaign which sent lots of listeners to a specific platform like Spotify, and had a high save rate, your song could be featured in algorithmic Spotify playlists like Discover Weekly or Release Radar.
These type of results are what everyone should strive for, as this is the key to ROI with music marketing campaigns.
Let's look at another example. For a playlisting campaign, pitching your music to a curator who has a playlist unrelated to your track will almost certainly not help your algorithmic chances for exposure. However, if you have a pop punk song that is placed on an accurate playlist with relevant fans, Spotify's AI may be more likely to identify the target audience and push your music with its algorithmic playlists.
To learn more about algorithmic playlists, click here.
What really is Music Marketing?
Music Marketing is all about getting your music in front of as many people as possible. This can be done in a number of ways, from distributing flyers and posters to performing at local venues. In the digital age, there are even more options available, including blog features and social media music marketing campaigns.
The key is to identify the channels that will reach your target audience, and then to put together a plan that maximizes your impact. Of course, music marketing is not just about reaching new listeners - it's also about engaging with your existing fan base.
Keeping them up-to-date with your latest releases and upcoming shows is essential for maintaining their loyalty.
In short, music marketing is all about growing your audience and keeping them engaged. If you can do that, you're well on your way to success.
How do I get noticed as an artist?
The answer is simple. Music Marketing. These days, it takes more than just talent to get noticed as an artist. With so much music out there, you need to find ways to stand out from the crowd and get people talking about your work. One of the best ways to do this is through music marketing. By promoting your music through channels like social media, online advertising, and good old-fashioned word of mouth, you can reach new fans and build a buzz around your work. Utilizing music marketing companies can save time for an artist and allow them to focus on their craft while a team of music marketers promotes the track.
What about Music Marketing for the DIY musician?
Which company is best to do music marketing for the DIY musician? I'm talking about the artist who does everything from creating cover art to planning his own music video production. For this artist, we suggest you request a unique quote by clicking here. Or, you should focus on which music marketing agency offers the best expertise for young and hungry musicians. However, if you peek around our website and blog, we hope you gain faith and contact us today!
Where can I send my music to be noticed?
Our list of 10 companies are all a great place to start sending your songs in order to get your music heard. However, if you are looking for free options, the iSpyTunes free song submission portal is a great place to start.
Where can I find Music Marketing Internships?
Great question! If you are looking for music marketing internships, our small team of music marketers is always looking to provide guidance to young individuals looking to join the field. We dabble in various fields of music marketing and management. For more information on when openings arise, follow our LinkedIn page here.
In Conclusion
Music marketing can be a scary challenge for the new artist. For that reason, we often recommend outsourcing the work to a quality music marketing agency to deliver results. However, if you want to try pursuing various music marketing strategies yourself, you can view our list of the 22 best ways to do music marketing online by clicking here.
Additionally, we strongly suggest you do further research before choosing an option listed in this article. Our below list can act as a great way to narrow down those options, but is in no way an endorsement. We only endorse our own services :)
Subscribe to our blog for more content designed for musicians, and reach out to us today to work with our team of music marketers. 'Til next time!