In today's music climate, with so many streaming platforms to choose from, it can be tough to direct your fans to the right place.
That's why creating a landing page with smart links is essential for any musician releasing new music.
By creating a landing page for your music, you can easily send your fans directly to your song or album on their desired streaming platform.
Not only does a landing page make it super simple for your fans to find your new music, but it also helps to boost your visibility across of all the major streaming platforms.
So, let's explore the best way to go about creating a smart link for your upcoming releases.
As a musician, one of the best ways to ensure your new music is heard is to create a landing page. To do this, we recommend beacons.ai to all of our musicians.
Beacons.ai allows users to create a simple music landing page, so fans can easily find and enjoy your new song or album on their desired streaming platform.
You can choose a theme for your music landing page with the tap of a button. Then, feel free to customize the template with images or dividers. You can modify buttons with various animations, or edit their shape, size, and color.
You can also easily drag and drop your music links in whatever order you please.
Let your creativity loose with plenty of awesome customization features.
Additionally, feel free to add other great features to your music landing page. For example, use an e-mail collection form to build an audience to notify of future releases.
Or, you could even monetize your page by accepting donations and fan requests.
Clearly, there are plenty of capabilities when designing a landing page for your music with beacons.ai.
Best of all, once you have a setup that you like, you can easily recreate or reuse the page theme and layout with future releases.
Bonus Tip: Direct Smart Links (A built-in Spotify Link Shortener)
With beacons.ai, you can create a URL for free. You can also turn your URL into a shortened link.
In other words, you can have your beacons.ai website direct right to your song on Spotify or Apple Music. This way, you can attach and send a shortened link of your song that looks professional and secure with beacons.ai.
Notably, the downside of a direct smart link is that you would only send users to play your song on Spotify, rather than allowing them to choose their service. For that reason, we recommend avoiding the smart links feature, and instead building a music landing page for all platforms.
Summary of beacons.ai
Ultimately, beacons.ai is what we recommend artists use to both create a URL for free, and then easily create smart links for their audience. Although a premium account will allow for more than two landing pages, the free version can suffice most times if you simply swap your old music links for the newest links music releases.
Additionally, by using beacons.ai, you can track how many people are clicking on your links and where they're coming from. This helps you to better understand your audience and make sure your music is reaching the right people.
So, if you're looking for a easy way to promote and organize your new music, be sure to create your own music landing page with beacons.ai today.
With Wix, you can choose from professionally created templates to create a stunning website. You can use Wix to run a smart link strategy similar to what we suggested with beacons.ai, by creating various landing pages with links that will send users to their desired streaming platform to enjoy your music.
You can use the Wix editor to customize the look and feel of your landing page on both mobile and desktop.
Additionally, you can use Wix to create an musician landing page, or an EPK. An EPK is similar to a resume or business card for your music, that can help you stand out as an artist or band.
To learn more about how to make a complete and professional musician landing page, (also referred to as an EPK), click here.
p.s. We've used Wix for our businesses, and to make this very website without any coding, so we know it can get the job done! A Wix website can help legitimize your business and earn more money as an artist, such as securing sales of digital downloads or merchandise. Check out Wix today!
Sometimes, artists simply want to shorten their links so it is not some ugly 40 character URL they can't control.
In this instance, tinyurl.com would do the trick. This website can act as a Spotify, Apple Music, or Soundcloud URL shortener and will get the job done in seconds.
Lastly, as a bonus, we'll quickly touch on Hyperfollow. You may see a independent artists use these Hyperfollow links to promote new music to their audience. This smart link business is owned by DistroKid, a music distributor.
The capabilities of the platform are limited, as you can not customize any links, text, or colors. It is simply an auto-generated landing page that DistroKid provides you. If you use DistroKid to publish your music to streaming platforms, then you can take advantage of this tool for free without spending any time.
However, we still recommend using beacons.ai to create your music landing pages, as you can add more creativity and customizations, and it just looks better TBH.
Best Platform to create a Music Landing Page: Beacons.ai
Purpose: Creates a quick and easy way for fans to listen to your new release on different streaming services
Best Platform to create a full-blown Musician Landing Page: Wix.com
Purpose: Impresses not only your fans, but also music industry executives, and can help you land a record deal.
Reliable & Fast Link Shortener Website: tinyurl.com
Well, that's all she wrote! We hope this article was an effective source of information on the topic of landing page creation for musicians.
The ability to link users directly to your song on their desired platform is undoubtedly crucial, as it makes it more likely the user will actually follow through and give your song a listen.
Hopefully, you found your solution to use when promoting new music to your audience.
If you have any questions you would like answered, let us know in the comments.
Lastly, be sure to follow our blog in order to stay up-to-date with all the necessary information for independent artists. Now let's dive into a few common questions before we go.
What if I want to make a website for all of my music, not just one song?
If you are looking for a website to showcase all of your music, or more about yourself as a musician, you should probably use Wix to create a more in-depth page with plenty of information. Learn more about how to build a musician website by viewing our blog dedicated to the topic here.
Do you need a premium account with Beacons.ai?
Not really. We briefly mentioned it, but you can simply update your old landing page with newer links. However, their premium subscription does include even more advanced analytics, pixel tracking, custom domain implementation, extra pages, among other benefits. So although these upgrades are nice, a musician when beginning should be more than fine with a free plan.
Why should I use Beacons.ai rather than Toneden, Hypeddit, or other smart link landing page services?
Beacons.ai has more capabilities than plenty of other platforms, and is free. When it comes to customizable features, beacons.ai takes the cake. However, Toneden is a solid service, especially integrations the service offers that support social media ads, like its Facebook pixel tracking and Fanklink.to domain operation. However, this is not a Toneden review, so we'll leave it at that. There are plenty of other players, but we prefer beacons.ai.