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How To Get Your Song On The Radio | 6 Steps to Radio Station Play

How To Get Your Song On The Radio | 6 Steps to Radio Play and how to get on the radio station | how to get on radio 2023

Getting your music played on the radio can be a game-changer for an artist.

It can increase exposure, attract new fans, and potentially lead to record deals and other opportunities.

However, breaking into radio airplay is not an easy feat.

With hundreds of thousands of songs being released every day, it takes more than just talent to get your music on the airwaves.

In this post, we will be discussing the steps you need to take to increase your chances of getting your song on the radio.

I. Know Your Target Audience

Knowing your target audience is key to getting your song on the radio. Not all radio stations and programs are created equal, and it's important to do your research to find the ones that are the best fit for your music.

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Start by identifying the radio stations and programs that play music in your genre and style. You want to focus on those that have a history of playing music similar to yours. For example, if you're a country artist, you'll clearly want to focus on country music stations and programs.

Once you have a list of potential stations and programs, it's time to research the demographic of their listeners. You want to ensure that your music will resonate with the audience of the radio station you're targeting.

For example, if the station's audience is primarily made up of older listeners, you may want to consider tailoring your pitch to highlight the classic sound of your music.

On the other hand, if the audience is made up of younger listeners, you may want to focus on the modern and edgy elements of your music.

In short, knowing your target audience is crucial when it comes to getting your song on the radio. By focusing on stations and programs that fit your genre and style, and tailoring your pitch to their demographic, you'll increase your chances of success.

II. Make a Quality Recording

This may seem obvious, but it is important to mention in order to get your song on the radio, you need a high-quality recording. Songs played on commercial radio stations meet certain production thresholds, so make sure your music mix sounds good on various speakers.

When submitting your music, you want it to stand out and sound professional. This is because radio stations receive many submissions daily, and you want to make sure yours is the best of the bunch.

Here are some tips for recording and producing a professional sound:

1. Work with a professional

Working with a professional sound engineer or producer can help you achieve the best possible sound. They can also provide valuable insights and ideas on how to improve your recording.

2. Choose the right equipment

Having the right equipment can make a big difference in the quality of your recording. Invest in good microphones, software, and instruments to ensure your music sounds its best.

3. Edit your recording

Once you have your recording, take the time to edit and mix it properly. This includes adjusting the volume levels, adding effects, and mastering the final product. Make sure to listen to it multiple times to catch any errors or inconsistencies.

III. Create a Press Kit

Another essential step in getting your song on the radio is creating a press kit.

A press kit is a package that provides information about your music to radio stations, record labels, and other industry professionals. In the music industry it's rather essential to have a press kit because it makes it easier for the station to learn about you and your music.

Here are some elements to include in your press kit:

  1. Bio: Your bio should be a brief description of who you are, your background, and what inspired you to create music. Make it interesting and engaging to capture the reader's attention.

  2. Photos: Choose high-quality, professional-looking photos that showcase your style and personality.

  3. Album Artwork: If you have released any albums or singles, include the album artwork in your press kit.

  4. Song Lyrics: Including your song lyrics can help the station better understand your music and message.

  5. Reviews: If you have received any positive reviews or media coverage, include them in your press kit.

Having a well-crafted press kit can help you stand out and increase your chances of getting airplay. Make sure to keep it up to date and send it along with your submission when reaching out to radio stations.

By following these tips and steps, you can increase your chances of getting your song on the radio.

IV. Make Contact with the Right People

Once you have identified the radio stations and programs that fit your genre and style, it's time to make contact with the right people. This is a critical step in getting your song on the radio, as you want to make sure your pitch gets into the hands of the decision-makers.

Start by researching the station's website or social media pages for contact information.

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Look for the station's music director or program director, as they are typically the ones who decide which songs get played on the station. You may also want to reach out to individual DJs who play music in your genre.

Note: It just so happens that local radio stations and college radio stations tend to be the easiest way how to get your song on the radio at first.

When you make contact, be sure to make a good first impression.

Be polite, concise, and professional in your communication. Start by introducing yourself and your music, and let them know why you think your music would be a good fit for their station.

Remember, the goal here is to build a relationship, so don't be too pushy or aggressive.

A great way to reach out to radio stations is with a custom pitch. So, let's dive into what should be included in your pitch to get your songs played on the radio.

V. Craft a Compelling Pitch

Crafting a compelling pitch is essential to getting your song on the radio. Your pitch should be concise, attention-grabbing, and tailored to the station and program you are targeting.

Here are some tips to help you create a successful pitch:

1. Personalize your pitch

Use the station's name and the name of the program in your pitch. This shows that you have done your research and that you are not just sending out a generic email to every radio station.

2. Keep it brief

Keep your pitch to no more than a few paragraphs. DJs and program directors are busy people, so they don't have time to read long emails.

3. Highlight what makes your music unique

Tell the station why your music stands out from the rest. Focus on what makes your music special and why it would be a good fit for their audience.

4. Include a call to action

End your pitch with a clear call to action. Invite the DJ or program director to listen to your music and let them know that you are available for an interview or live performance.

Free Radio Station Pitch Template:

Here is an example of a successful pitch.


Dear [Name of Music Director or Radio Station],

I wanted to introduce myself and my music to you. My name is [Your Name], and I am a singer-songwriter in the [Your Genre] genre. I have recently released a new album called [Album Title], and I believe it would be a great fit for your station's [Program Name] program.

My music is a unique blend of [Your Unique Selling Point], and I think your listeners would appreciate the [Your Unique Selling Point] elements of my music. I have attached a copy of my album, and I would be thrilled if you could give it a listen.

Thank you for your time, and I look forward to hearing from you soon.

Best regards, [Your Name]


VI. Follow Up

Even after crafting a compelling pitch and sending it to the right people, it's important to follow up.

Follow up shows that you are serious about getting your music played on the radio and also helps you to keep your music on the radar of the radio station.

When following up, it's essential to be polite and professional. A good way to do this is by sending a thank-you note or email to the radio station staff.

You can also ask if they've had the chance to listen to your music and if they need any additional information from you. If you don't get a response immediately, don't be discouraged.

It's possible (and often likely) that the radio station staff is busy, or they may need more time to consider your pitch.

VII. Conclusion

In conclusion, getting your music on the radio can be a challenging process, but it's not impossible.

By following the steps outlined in this post, you can increase your chances of getting your music played on the radio.

Remember to know your target audience, make a quality recording, create a press kit, make contact with the right people, craft a compelling pitch, and follow up.

Even if your pitch doesn't result in immediate airplay, don't be discouraged. Keep trying and don't give up on your dreams of getting your music heard by a wider audience. With hard work and persistence, you can achieve your goals and get your music on the radio.

If you still need help landing radio airplay, we'd be happy to assist! Click the button below to learn more.

Otherwise, until next time!

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